Generational research refers to millennials born in the 1980s and growing up at the turn of the millennium with the letter Y in the alphabet.
The classification system popularised by commercial marketing has taken over the American social sciences’ approach to generational labelling. By its very nature, it does not fit neatly into Hungarian reality. The series DuckTales, interrupted on Hungarian public television by the announcement of the death of József Antall (the first freely elected prime minister of Hungary) evokes a very different experience here than it does in the US. Yet over the past decade, the Hungarian vernacular has – relatively automatically – adopted the alphabetical Anglo-Saxon notation of the generations, including the term Generation Y for millennials
Guided tour by Schell Réka
Language: Hungarian
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Y-PROFILE. Young Artists from the Central Bank of Hungary’s Contemporary Art Collection 14. March, 2025 – 27. April
Millennials have played an important role in the large-scale contemporary art collection launched by the Central Bank of Hungary, now in its fifth year of expansion. This exhibition presents a selection of them. Although an institutional collection cannot give a complete picture of an entire generation, it can reveal typical positions. The curatorial selection on display here uses the works of Generation Y young people in the collection to draw a possible profile of the generation: the Y profile.
