For communication students
I. Introduction
History of the museum, the collection and main exhibitions 30 minutes
Interactive guided tour of permanent exhibition 30 minutes
II. Visit to working areas of the museum
stores, restorers' workshop, library, offices 30 minutes
III. Presentation 30-40 minutes
Choice of subjects:
A. Levels and means of communication used by the Museum
B. Visitors surveys: results, conclusions and strategies
IV. Joint team work: 50-60 minutes
Choise of subjects:
A. Drawing up a communication campaign plan for one of the Museum's temporary exhibitions
B. Designing pictograms in a museum of contemporary art
C. Making an animated advertising film for contemporary art exhibitions